Award-winning

loyalty program design

for global brands

New York | London | Tokyo | Sydney | Melbourne

Trending Insights & News

The Data Bargain

For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange, has evolved dramatically as technology has reshaped the way companies capture, process, and act on...

Loyalty & Reward Co Launches Global Loyalty Technology Solutions Directory 2025

Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory - a dedicated resource to help businesses make sense of today’s complex loyalty technology landscape. For many organisations, choosing a loyalty technology provider...

Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack

In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t meet modern customer expectations. In partnership with Omnivy - experts in loyalty system integrations -...

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Evolve

Data-driven optimisation and evolution

Expert loyalty ROI and financial management

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World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

Designing a premium points and tier loyalty program for Luxury Escapes to drive bookings and customer lifetime value

Travel

Supporting the design of Hugo Boss XP, a gamified, Web3-powered loyalty experience

Retail & Consumer Goods

Loyalty program design and implementation of the MANSCAPED Member Only Rewards program

Retail & Consumer Goods

Audit and redesign of McDonald’s points-based app across 48 countries

Food & Beverage

Design of card-linked offers program for CommBank’s 6.4m users

Financial Services

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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Loyalty Technology Solutions Directory

A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.

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